A luxury watch is more than a timepiece; it is an investment and is a sentimental thing in most cases.A good care of it makes it remain accurate, elegant, and useful over the years.The following luxury watch care guide will help you step by step in the daily handling, cleaning, storage, servicing, and small repairs to keep your timepiece in the best possible state.
1.Everyday care: watch protection habits.
- Wear with care. Do not wear your watch on heavy manual labor, contact sports, and chores which expose it to shocks and chemicals.
- Mind the crown. After adjusting time or date, always make sure to screw or push the crown back in to ensure that the watch is waterproof.
- Avoid extreme temps. Seals and lubricants can be put through stress when temperatures are suddenly changed (hot tub to cold pool). Do not leave the watch in direct and extended sunlight.
2.Washing: light routine servicing.
- Exterior wipe: Have the case and bracelet wiped with a soft, Lint-free cloth after daily use to get rid of sweat and oils.
- Deep clean (metal bracelets and water resistant cases): Brush the bracelet and case with a soft toothbrush and mild soap using a lukewarm water. Rinse and dry thoroughly. Do not immersify a non-waterproof watch.
- Leather straps: wipe on dry soft cloth. Lightly condition (conditioned leather conditioner) very rarely. Leather should not be dipped in water – it reduces life and smells.
- Harsh chemicals should be avoided: Perfumes, cleaning agents, and chlorine could destroy gaskets, plating and leather.
3. Water resistance: what you must know
- Check rated depth vs. real use. A 50m rating is fine for hand-washing; it’s not the same as being safe for diving. For swimming or diving, use watches with appropriate WR ratings and screw-down crowns.
- Service seals regularly. Even a water-resistant watch can lose its resistance over time — have seals and gaskets checked during service, especially before exposure to water.
- Temperature & pressure caution: Avoid sudden pressure changes; do not operate a crown or pushers underwater.
4. Storage: how to store watches safely
- Use a watch box or pouch. Store watches individually to avoid scratches and tangling. Soft-lined compartments are best.
- Avoid magnetic fields. Speakers, phone chargers, and magnetic clasps can magnetize movements and affect accuracy. Store away from magnets.
- Watch winders: For automatic watches you don’t wear often, a quality winder keeps lubricants distributed and the calendar mechanisms engaged. Choose a winder with adjustable turns per day tailored to your movement. Don’t over-wind.
5.Routine servicing: the most important step of maintenance.
- Service interval: Mechanical watches normally require the complete service in every 3-5 years. Quartz watches require change of batteries and the frequent inspections.
- What a service consists of: Cleaning, lubrication, gasket replacement, accuracy regulation, and in certain cases polishing.
- Repair official service centers: In case of high-value watches, to avoid losing warranty and authenticity, use brand-authorised service centres or reputable independent watchmakers. Keep service receipts.
6.Battery/movement maintenance (quartz/mechanical)
- Quartz watches: Change batteries when they are dead. An internal dead battery may leak and corrode the movement.
- Automatic / mechanical watches: By frequent use the movement is kept oiled. When storing, wind and run the watch every now and then or with winder when storing months.
7. Small fixes you can do safely
- Adjust bracelet links: For many metal bracelets, removing or adding links is simple with basic tools — but if unsure, have it done by a jeweler.
- Polish scratches cautiously: Light surface scratches on metal can be polished, but aggressive polishing removes metal and alters case shape. Leave heavy polishing to pros.
- Replace straps: Switching a strap is an easy way to refresh a watch. Use the correct spring bar tool and avoid damaging lugs.
8.Documentation & insurance
- Hold papers and box: Original box, warranty card and service receipts contribute to resale value and attesting to authenticity.
- Have high-value watches or antique watches insured: In case of high worthage of the watches or even vintage watches, the watches should be listed on a homeowner policy or insured separately.
Quick Maintenance Checklist (copy/paste)

- Wipe daily with soft cloth.
- Clean metal bracelets with mild soap monthly.
- Avoid perfumes/chemicals near the watch.
- Check water resistance before swimming.
- Service mechanical watches every 3–5 years.
- Replace quartz batteries promptly.
- Store away from magnets and sunlight.
- Keep box, papers, and service records safe.
Final note
A little routine care goes a long way. Follow this luxury watch care maintenance guide and treat servicing as a non-negotiable investment — your watch will remain accurate, attractive, and valuable for generations